Elizabeth StrandHead of Customer Experience
If P&C Insurance
Elizabeth has worked with the design of customer experiences in digital channels for 20 years. She is passionate about the user experience of products and services, believing strongly that the tomorrow's succeeding organizations are those that deeply understand their customers, take their needs seriously and design services that meet their needs in a simpler way. Design thinking has always been the basis for her work, where business, technology and design collaborate and together build viable and feasible products, always putting the customer’s needs first. In 2001, she was one of the founding partners of the consultancy company Making Waves, where she worked as interaction designer for clients, manager and Chief Experience Officer. After 16 years as a consultant, she started working with banking and insurance. She has been with If now for 2 years. Elizabeth graduated from The Norwegian University of Technology and Science in 1998 as a civil engineer in Product design.