During this session, James Alexander, Decisioning Director at Sky, will discuss the journey Sky have gone through in implementing a more personalised customer journey as well as interact with the audience about their own experiences. Consider what questions you may want to ask in advance to get the most out of this session!
Why should we personalise? The benefits are potentially massive, but delivering on that potential is difficult – how has Sky achieved this by getting our approach & set up right.
There is so much excitement about AI and pressure to deploy – at Sky we deployed a pragmatic approach to combine human led and machine led intelligence to get the most out of both routes and deliver quick results.
It’s easier if your company is digitally native, but most of us have legacy communications channels – how has Sky aligned personalisation across old and new age communications.