How do KICKS utilise their stores as an opportunity for CX improvement through increasing customer engagement and personalisation online and offline?
· Identifying Millennials’ and Generation Z as a key demographic for growth
· Understanding their behaviour patterns and preferences to deliver an experience in store which is paralleled to the digital space
· The importance of personnel in differentiating yourself in the competitive market
· Driving traffic to stores and online through in-store events, classes, influencer meet ups and seeing the results in ROI and customer retention