Articles

The ability to predict and prepare for new customer trends will provide organisations with a competitive advantage and future proof their digital strategies to deliver the best possible experience for the customer of the future. 

With insights from Anna Metsäranta, Head of Automated Remote Customer Experience at Nordea this article discusses best practices for building a successful agile digital CX strategy and how an organisation can ensure they are adding value for both current and future customers.

Organisations that provide industry leading customer experiences can be used by others as learning tools on which to base their own CX strategy. There are many elements of a successful CX strategy that can be applied across various industries, for example building the right company culture, handling customer grievances and implementing appropriate technologies to support your customer experience strategy. This article provides an overview of the key areas where companies can learn from other organisation‘s  CX successes to shape their own CX strategy.